WHY SHOULD BIG COMPANIES

HAVE ALL THE FUN?

Don’t Let Budget Limit Your Growth: Scale Smarter with a Proven Fractional CMO

Founders and CEOs, Is Marketing Keeping You Up At Night?

  • NO ROADMAP TO SCALE GROWTH

    Initial success but you're looking at the steep climb of scaling up, and the path is not as clear

  • NO COHESIVE STRATEGY

    Your marketing tactics aren’t connected to an overarching strategy that aligns with your ambitious vision

  • NO MARKETING EXPERIENCE

    Marketing is not your first language; it’s complex, ever-evolving, and a source of overwhelm

  • FOCUSED ON LEADING COMPANY

    You need space to focus on overarching company leadership

  • COST OF EXECUTIVE LEADERSHIP

    The need for a seasoned marketing leader is clear, yet the prospect of full-time executive costs is daunting

But Can You Afford $500,000 for a Full-Time CMO?

$350K is the median annual base CMO salary for the 50th percentile per HireCMO.com

+ benefits, bonus, and equity

The Fractional CMO is Your Growth Solution

A Proven Part-Time Executive Marketer and Strategic Architect Who Builds The Bridges That:

  • Connects the marketing strategy directly to your growth ambitions

  • Reinforces the foundation you’ve already laid

  • Paves a clearer path for scaling

Heavyweight Strategic Muscle Without the Heavyweight Costs

  • SUBSTANTIAL SAVINGS

    Save up to $380,000 annually by choosing our Fractional CMO services

  • INVEST IN REACH & AWARENESS

    Allocate your savings towards marketing innovation, expanding your reach, and enhancing your brand presence

  • DRIVE MORE BRAND VALUE

    Maximize your marketing budget by investing in cutting-edge strategies, tools, and technologies

  • STRATEGIC ALLOCATION

    Learn how to smartly distribute the saved funds across various marketing channels for optimal impact

  • FUTURE-PROOF YOUR BUSINESS

    Invest in long-term growth initiatives, ensuring your brand remains competitive and relevant in a rapidly evolving market

“Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."

— Peter Drucker (pioneer of modern business management)

I Cultivate Growth for Emerging Consumer Brands

Lesley McIntosh - Fractional CMO

I’m Lesley McIntosh, Fractional CMO and the Driving Force Behind Brand Botany

With over 20 years of consumer marketing experience honed at the likes of L'Oréal, Procter & Gamble, and Revlon, my career has been marked by a blend of classic CPG discipline and modern cutting-edge strategy. My journey through diverse industries like Beauty, Personal Care, Home Goods, and Wellness has equipped me with a rich perspective and adaptable strategies, making me the ideal partner for B2C startups and small businesses eager to scale growth.

I specialize in:

  • Identifying new opportunities

  • Crafting game-changing growth strategies

  • Guiding new products and initiatives from concept to omni-channel commercialization

  • Creating structure out of chaos

  • Building brands and market leaders

So, why should big companies have all the fun? Let’s catapult your company to new heights.

My training ground? Working for some of the world’s most successful agencies, brands, and consumer products companies…

Plus A Few Career Highlights…

  • Lesley McIntosh CMO

    Revlon Color Cosmetics

  • Lesley McIntosh CMO

    Philips Kitchen Appliances

  • Lesley McIntosh CMO

    L'Oreal Paris Skincare

  • Lesley McIntosh CMO

    Revlon Hair Color

  • Lesley McIntosh CMO

    Gillette Venus Personal Care

  • Lesley McIntosh CMO

    Philips Coffee Appliances

  • Lesley McIntosh CMO

    Revlon Beauty Tools

  • Lesley McIntosh CMO

    Braun Household Appliances

  • Lesley McIntosh CMO

    Verizon Home Entertainment

I Take Your Brand From Where It Is To Where It Needs To Be

I Leverage My Holistic Expertise to Lead & Drive Brand Growth

Flexible Pricing to Transform Your Brand

Discover the perfect fit for your business with tailored pricing solutions. Whether you're just starting out or ready to scale, there is a plan that aligns with your growth journey.

  • *3 month commitment and duration.

  • **Based on 12 month commitment; shorter term options available.

  • ***These initiative will vary by business and are based on business needs and priorities

"The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.”

— Philip Kotler (the “father” of modern marketing)

Let’s Talk!

What Are You Waiting For?