WHY SHOULD BIG COMPANIES
HAVE ALL THE FUN?
Don’t Let Budget Limit Your Growth: Scale Smarter with a Proven Fractional CMO
Founders and CEOs, Is Marketing Keeping You Up At Night?
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NO ROADMAP TO SCALE GROWTH
Initial success but you're looking at the steep climb of scaling up, and the path is not as clear
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NO COHESIVE STRATEGY
Your marketing tactics aren’t connected to an overarching strategy that aligns with your ambitious vision
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NO MARKETING EXPERIENCE
Marketing is not your first language; it’s complex, ever-evolving, and a source of overwhelm
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FOCUSED ON LEADING COMPANY
You need space to focus on overarching company leadership
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COST OF EXECUTIVE LEADERSHIP
The need for a seasoned marketing leader is clear, yet the prospect of full-time executive costs is daunting
But Can You Afford $500,000 for a Full-Time CMO?
$350K is the median annual base CMO salary for the 50th percentile per HireCMO.com
+ benefits, bonus, and equity
The Fractional CMO is Your Growth Solution
A Proven Part-Time Executive Marketer and Strategic Architect Who Builds The Bridges That:
Connects the marketing strategy directly to your growth ambitions
Reinforces the foundation you’ve already laid
Paves a clearer path for scaling
Heavyweight Strategic Muscle Without the Heavyweight Costs
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SUBSTANTIAL SAVINGS
Save up to $380,000 annually by choosing our Fractional CMO services
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INVEST IN REACH & AWARENESS
Allocate your savings towards marketing innovation, expanding your reach, and enhancing your brand presence
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DRIVE MORE BRAND VALUE
Maximize your marketing budget by investing in cutting-edge strategies, tools, and technologies
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STRATEGIC ALLOCATION
Learn how to smartly distribute the saved funds across various marketing channels for optimal impact
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FUTURE-PROOF YOUR BUSINESS
Invest in long-term growth initiatives, ensuring your brand remains competitive and relevant in a rapidly evolving market
“Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."
— Peter Drucker (pioneer of modern business management)
I Cultivate Growth for Emerging Consumer Brands
I’m Lesley McIntosh, Fractional CMO and the Driving Force Behind Brand Botany
With over 20 years of consumer marketing experience honed at the likes of L'Oréal, Procter & Gamble, and Revlon, my career has been marked by a blend of classic CPG discipline and modern cutting-edge strategy. My journey through diverse industries like Beauty, Personal Care, Home Goods, and Wellness has equipped me with a rich perspective and adaptable strategies, making me the ideal partner for B2C startups and small businesses eager to scale growth.
I specialize in:
Identifying new opportunities
Crafting game-changing growth strategies
Guiding new products and initiatives from concept to omni-channel commercialization
Creating structure out of chaos
Building brands and market leaders
So, why should big companies have all the fun? Let’s catapult your company to new heights.
My training ground? Working for some of the world’s most successful agencies, brands, and consumer products companies…
Plus A Few Career Highlights…
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![Lesley McIntosh CMO]()
Revlon Color Cosmetics
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![Lesley McIntosh CMO]()
Philips Kitchen Appliances
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![Lesley McIntosh CMO]()
L'Oreal Paris Skincare
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![Lesley McIntosh CMO]()
Revlon Hair Color
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![Lesley McIntosh CMO]()
Gillette Venus Personal Care
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![Lesley McIntosh CMO]()
Philips Coffee Appliances
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![Lesley McIntosh CMO]()
Revlon Beauty Tools
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![Lesley McIntosh CMO]()
Braun Household Appliances
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![Lesley McIntosh CMO]()
Verizon Home Entertainment
I Take Your Brand From Where It Is To Where It Needs To Be
I Leverage My Holistic Expertise to Lead & Drive Brand Growth
Flexible Ways to Partner
From long-term leadership to focused strategy sessions, Brand Botany offers flexible engagements tailored to your growth stage
EXECUTIVE MARKETING ADVISOR
A structured advisory engagement designed to support brand, marketing, and growth priorities. It starts with the Brand Botany client interview — a 90-minute onboarding session to surface priorities, understand context, and lay the foundation for impactful work.
This offer is ideal for brands that need:
Strategic input to guide decision-making across marketing, team, and growth initiatives
A regular cadence of working sessions to maintain momentum
Input on materials, plans, or key priorities between meetings
A partner who understands both brand building and business performance
FEE: $3,000/month
See if this cadence fits your brand’s growth goals.
FRACTIONAL OR INTERIM CMO
Lesley steps directly into the business to lead marketing strategy, guide execution, and create the conditions for growth. Designed for companies in expansion mode — entering retail channels, adding product lines, preparing to raise capital, or under pressure to deliver stronger results.
This offer is ideal for brands that need:
Executive-level leadership to align marketing with business goals
A hands-on partner to lead go-to-market strategy, team structure, or creative direction
Senior guidance across brand, growth, and commercial priorities
An embedded leader who brings structure, urgency, and cross-functional influence
FEE: Custom
Where can marketing leadership can make the biggest impact?
PROJECT-BASED CONSULTING
For CPG and consumer brands with a defined challenge, decision, or opportunity, project-based work offers a focused, time-bound way to move things forward. Each engagement is scoped around a clear outcome, with deliverables shaped to fit your goals, stage, and internal capabilities.
This offer is ideal for brands that need:
Positioning refinement, portfolio planning, or go-to-market strategy
Marketing process optimization and cross-functional alignment
Retail readiness guidance across pricing, packaging, and sell-in
Team org structure and capability planning
A senior partner for strategic collaboration w/out a long-term commitment
FEE: Custom
Have a specific challenge or initiative in mind?
Which Engagement is Makes Sense for Your Brand?
"The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.”
— Philip Kotler (the “father” of modern marketing)