A brand can hire talented agencies, approve strong creative and execute every marketing tactic on schedule, yet still produce a launch that feels smaller than the investment behind it.

The problem may not sit with any one agency, channel or team member. It may begin much earlier, with how the initiative was planned and how each contributor was brought into the process.

In this video, consumer marketing executive and Fractional CMO Lesley McIntosh examines why capable teams can produce disconnected marketing and what brand leaders can do before and during execution to create a more cohesive result.

Questions addressed

• Why do campaigns feel fragmented when every marketing partner delivers?

• When should coordination across agencies and channels begin?

• What helps separate teams execute as one connected campaign?