WHERE STRATEGY MEETS INNOVATION
Fractional Marketing Leadership for Growth-Focused Consumer Brands
BEAUTY • PERSONAL CARE • WELLNESS • HOME • CPG
Your Strategic Ally in Business Growth
Marketing Executive | Fractional CMO | Former Vice President - Revlon
With over 20 years of experience leading iconic brands at L’Oréal, P&G, Revlon, and Philips, Lesley McIntosh partners with founders and executive teams to bring structure, focus, and results to their marketing.
When growth is happening fast and the stakes are high, you can’t afford to let marketing decisions linger. Maybe your team is stretched. Maybe investor pressure is mounting. Or maybe you’re simply moving too quickly to stay strategic. But without a senior marketing partner in the room, priorities blur and opportunities slip.
This is where Lesley’s strategic lens makes the difference.
She works directly with emerging consumer brands — especially in beauty, wellness, and personal care — to untangle complexity, focus on what drives the business, and shape marketing that delivers real, measurable impact.
She’s also bringing a fresh perspective to newer spaces like beverage alcohol and lifestyle — same strategic brain, just with a twist of lime.
Is Brand Botany Right for Your Brand?
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HIGH-POTENTIAL SMALL TO MID-SIZED CONSUMER BRANDS
We specialize in working with brands generating between $2M and $50M+ in annual revenue that are ready for the next stage of growth
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BRANDS SEEKING EXPERIENCED LEADERSHIP TO SCALE
You're not ready for the commitment of a full-time CMO, but you need expert guidance to accelerate growth and overcome scaling challenges
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BEAUTY, PERSONAL CARE, WELLNESS, HOME, LIFESTYLE BRANDS
We leverage deep industry experience within these categories to help brands expand effectively and strategically, driving market leadership
What Our Clients Say
Rikki Kelly, Founder & CEO, EGO Tequila
“Since joining EGO Tequila as our CMO in September 2024, Lesley has been nothing short of transformational. She brought structure, strategy, and deep expertise honed from years at global giants like L’Oréal and P&G — and applied it all with heart and precision to our growing brand… Her impact has been foundational, and I’m beyond grateful for her leadership, mentorship, and belief in our vision.”
Flexible Ways to Partner
From focused strategy engagements to embedded marketing leadership, Brand Botany offers flexible ways to support your next stage of growth.
STRATEGIC GROWTH INTENSIVE
A focused advisory engagement designed to help founders and brand leaders work through a critical growth challenge, opportunity, or decision. Through three (3) working sessions, we'll clarify priorities, evaluate options, and develop a path forward.
This offer is ideal for brands that need:
Help navigating an important business or growth decision
An experienced sounding board for strategy and planning
Guidance on marketing, retail, innovation, or organizational priorities
A focused engagement without the commitment of an ongoing retainer
FEE: $1,500 one time
Need help working through a specific growth challenge?
FRACTIONAL OR INTERIM CMO
Lesley steps directly into the business to lead marketing strategy, guide execution, and create the conditions for growth. Designed for companies in expansion mode — entering retail channels, adding product lines, preparing to raise capital, or under pressure to deliver stronger results.
This offer is ideal for brands that need:
Executive-level leadership to align marketing with business goals
A hands-on partner to lead go-to-market strategy, team structure, or creative direction
Senior guidance across brand, growth, and commercial priorities
An embedded leader who brings structure, urgency, and cross-functional influence
FEE: Custom / month
Where can marketing leadership can make the biggest impact?
PROJECT-BASED CONSULTING
For CPG and consumer brands with a defined challenge, decision, or opportunity, project-based work offers a focused, time-bound way to move things forward. Each engagement is scoped around a clear outcome, with deliverables shaped to fit your goals, stage, and internal capabilities.
This offer is ideal for brands that need:
Positioning refinement, portfolio planning, or go-to-market strategy
Marketing process optimization and cross-functional alignment
Retail readiness guidance across pricing, packaging, and sell-in
Team org structure and capability planning
A senior partner for strategic collaboration w/out a long-term commitment
FEE: Custom
Have a specific challenge or initiative in mind?
Which Engagement Makes Sense for Your Brand?
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