For consumer brands serious about growth, better coordination can help maximize your marketing investment. Here’s how to build more cohesive, effective campaigns from strategy through execution.

National retail is a dream for many emerging brands—but timing matters. Learn why I often encourage beauty and consumer brands to strengthen their foundation before pursuing retailers like Sephora, Ulta, and Target.

Celebrities didn’t just endorse products. They built categories, moved markets, and redefined brand power. From Monroe’s mystique to Jordan’s empire, the blueprint for celebrity enterprise has been decades in the making.

Celebrity brands aren’t slowing down — but not all of them are built to scale. From Ulta aisles to Vegas kitchens, here’s what’s sticking and what’s slipping.